LendingTree is an online loan marketplace that allows users to shop and compare loan quotes in order to find the best interest rates. In addition, LendingTree offers various resources and products to assist customers on their financial journey. During my time as a digital marketing designer, I help concept and create work for all digital marketing channels (Display, Paid Social, Email Marketing) across all LendingTree products. I also worked to push the brand identity in new directions by introducing different illustrative styles and elements to both internal and external facing brand assets.
Below is a selection of my favorite projects:
A NEW APPROACH TO FINANCE ICONOGRAPHY AND ILLUSTRATION
This was an opportunity to introduce more hand-drawn illustrations to the LendingTree brand. The goal of this project was to be able to add a playful and approachable aspect to LendingTree's iconography, while maintaining the sophisticated and trustworthy elements of the original brand. I tested three versions of illustrations: one with clean isometric icons, one with hand-drawn isometric icons, and an iteration with hand-drawn outlines and a limited color palette.
Finance icons, property type icons, and how illustration incorporates with photography
Hand-drawn finance and property type icons
Hand-drawn property type icons with limited color palette
A BRANDED MURAL ON CUSTOMER EXPERIENCE
I was tasked with illustrating a 39'2"x9'0" mural to display in the new LendingTree Charlotte, NC Headquarters. The mural depicts a whimsical and stylized version of the LendingTree customer journey and experience. Starting from left to right, it begins with users needing a loan to shopping and comparing loan offers to finally getting their best rate and being able to fulfill their goals with their new loan. The final design was printed as die cut vinyl.
*Sample mockup for scale. Not actual interior of office.
BUILDING BRAND AWARENESS ON ORGANIC SOCIAL
I was tasked with designing a LendingTree Personal Loans Pinterest board for the organic social team. The goal for this board was to increase brand awareness using the LendingTree color palette (a variety of greens and white) and also draw user interest in Personal Loans by providing informational posts regarding the product. The board contains a mix of informational posts and illustrated/typographic posts.
Read full case study here.
Mockup of Pinterest board
DIGITAL MARKETING DESIGN TEAM
Creative Director: Scott Zucker
Designers: Alison Jeng, Luke Rolka
Animators and Developers: Ricardo Jaimes, Christian Kragh