A collection of brand marketing creative and internal designs made for LendingTree.
EXPLORING A NEW APPROACH TO FINANCE ICONOGRAPHY AND ILLUSTRATION
A creative exercise to introduce more hand-drawn illustrations to the LendingTree brand. The goal of this project was to be able to add a playful and approachable aspect to LendingTree's iconography, while maintaining the sophisticated and trustworthy elements of the original brand. I tested three versions of illustrations: one with clean isometric icons, one with hand-drawn isometric icons, and an iteration with hand-drawn outlines and a limited color palette.
A WHIMSICAL JOURNEY: A BRANDED MURAL ON CUSTOMER EXPERIENCE
I was tasked with illustrating a 39'2"x9'0" mural to display in the new LendingTree Charlotte, NC Headquarters. The mural depicts a whimsical and stylized version of the LendingTree customer journey and experience. Starting from left to right, it begins with users needing a loan to shopping and comparing loan offers to finally getting their best rate and being able to fulfill their goals with their new loan. To tie in the style of our brand, I incorporated some of our brand iconography and kept the color minimal with only blocks of our LendingTree green. The final design will be printed as die cut vinyl.
CALIFORNIA DREAMIN': A TRIBUTE TO OUR STATE
A series of meeting room signage designs for the LendingTree San Mateo, CA office. The theme for the signs was natural landmarks and locations in California. For these designs, I incorporated a simple line art style to capture the essence of the landmarks without revealing too much detail. These signs were printed as white die cut vinyl and placed on each meeting room door.
BRAND AWARENESS FOR NEW HIRES
For the 2019 LendingTree New Hire Orientation, I created a t-shirt design to hand out to all company new hires. The design utilizes LendingTree's brand iconography and combines the icons together to form a circle, symbolizing how the different products and teams make up the company.